Waterproof, windproof, breathable - functional rain jackets with a cult status.
With 250.000 jackets sold within the year, Léon-Claude Duhamel’s label K-WAY is a real shooting star in 1956. However, following the takeover by the Pirelli Group in the early 1990s structural problems and the growing competitive pressure lead to declining sales figures. In 2010 the relaunch by Basic Net under a premium positioning supported by the use of the latest textile technology developed by NASA induce a rebirth of the brand.
K-WAY we present at mientus FLAGSHIP STORE Berlin.
Waterproof, windproof, breathable - functional rain jackets with a cult status.
With 250.000 jackets sold within the year, Léon-Claude Duhamel’s label K-WAY is a real shooting star in...
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K-WAY
Waterproof, windproof, breathable - functional rain jackets with a cult status.
With 250.000 jackets sold within the year, Léon-Claude Duhamel’s label K-WAY is a real shooting star in 1956. However, following the takeover by the Pirelli Group in the early 1990s structural problems and the growing competitive pressure lead to declining sales figures. In 2010 the relaunch by Basic Net under a premium positioning supported by the use of the latest textile technology developed by NASA induce a rebirth of the brand.
K-WAY we present at mientus FLAGSHIP STORE Berlin.
